Our Work - Fern New Zealand Mini-Sites
Fern Digital required a full assessment of their existing website architecture, usability and the overall visual design. They required a mini site designed for each of their five core solutions and also the main Fern New Zealand website. These would later be integrated into the existing Fern NZ content management system. The mini sites had to be able to work well on their own as well as part of a family of websites. The existing brand was also in need of a fresh modern makeover.
Digithink began by trimming back the existing brand and refreshing it with a simple, clean customer focussed approach. Digithink spent quality time reassessing and implementing a more intuitive flow of information, the navigation of the site was redesigned and the new brand was applied.
What was initially a web development exercise has now turned into a preferred supplier relationship, setting the foundations for a new marketing campaign, the new brand extended to company collateral, promotional material, a corporate website and digital presentation resources.