Hosting & Marketing - Email Marketing
Whether you have 10 customers or 10,000, you will find that staying in touch with them is critical to the success of your business. There is an easy and cost effective way to do this. It’s called Email Marketing - this is such a powerful tool that can be easily managed and is such a simple and accessible way for you to ‘keep in touch’ with your customers.
Have you stopped to think about how much money you spend sending out newsletters, pamphlets, brochures by mail? You could be saving yourself thousands of dollars each year by targeting your audience and sending your newsletters, updates, specials out by email for virtually nothing!
You may ask yourself “People receive so many forms of marketing messages via emails these days, how can mine stand out from the rest?”
Well, structure your messages to benefit the customer. Customers are always asking “What’s in it for me?” Your message should include a benefit, solve a problem, contain legitimate news, offer something special. Always look at your message from the customer’s viewpoint and ask yourself the question, “What’s in this for me? ...why would I be interested”
What Digithink can offer you to succeed with your email marketing campaign:
We have scoured the interweb, trialling hundreds of products and solutions and have created a package that we feel best meets our client's needs with regards to both usability and cost-effectiveness.
We let you create your own great looking emails
We put you back in the driving seat and let you create and send your own great looking emails in-house. Once we design a template for you, you can easily add your own content, select your recipients and schedule delivery in your own time.
Preview the email as you build it
Our live editor allows you to see your email as you build it. You can add your own text and images to your template and even change the order any items might appear. The moment you add your own content we'll automatically save your draft so you can come back and finish it later.
Pick a template, any template
We can design an unlimited number of email templates for your use to cover every campaign. You might have a template for media releases and another for the monthly newsletter - it's completely up to you. You then simply select which template you'd like to use and add your own content.
Complete sender control
You can use your own 'from name' and email address, so the email always looks like it comes from you. You can also select your own subject and which email address any replies should be forwarded to. We take all the messy work out of the equation by processing any bounces and unsubscribes for you automatically.
Send now or schedule for later
Once you're happy with the email, you can send yourself a test version, send it immediately or schedule it for delivery at another time. This way you can build your campaigns in advance and schedule them for delivery tomorrow, next month or any time in between.
Subscriber management
Managing your own subscribers is no longer a headache. Adding and removing subscribers takes seconds and we handle all the nasty stuff like bounces and unsubscribe requests for you automatically.
List management made easy
We've designed the interface to help you get the most common things done fast. Adding a new subscriber, removing an old one and seeing new subscribers are only a click away.
Simple import and export
Our importing tool walks you through the process of importing an existing list from almost any source. We automatically remove duplicates for you and even remember who unsubscribed and bounced - removing any risk of annoying your own subscribers.
Subscribe and unsubscribe forms
A great way of capturing new subscribers is through a subscribe form. With our email solution, this is as easy as copying and pasting some code into your web site. we can even customize any landing pages so the entire subscribe process stays on your own web site.
Reports you will actually understand
Our simple reports make it easy for you to check out the numbers that matter. See who opened your email, who clicked a link and so much more. Our reports are updated in real time so you always know the latest.
Simple campaign snapshots
All the important stats like how many recipients opened, how many clicked a link and how many unsubscribed are all viewable from our simple campaign snapshot. We've designed our reports so even those new to email marketing can evaluate the results of each campaign.
Who are my most interested subscribers?
Our opens over time report makes it so easy for you to see who opened your email and when. You can even check out how many times each recipient opened it to find out who your most interested subscribers are. You can even drill down to a minute by minute account of who checked out your email.
Who clicked a link?
Our link activity report makes it easy to see which links in your email were most popular, as well as which recipients clicked them.
This makes it so easy for you to identify what your recipients are interested in, as well as the opportunity to follow up on more qualified leads.
Right down to the nitty gritty
Our recipient activity report lets you get down to some serious detail on your campaign. Easily see who opened, who clicked, who bounced and who unsubscribed.
You can even search for a specific subscriber to see exactly what they did with the email.
So how much does this all cost?
Just because we can offer you the best email marketing solution you will find anywhere, doesn't mean that we want the Earth in return. Our rates are easily the most competitive and cost-effective that you are likely to find around.
Rather than stinging you for what you don't use, we charge on a per-recipient basis, so you only pay based on how many people you are sending out to (to cover costs, there is a nominal "push" fee, currently NZ$7.00).
Our rates start as low as NZ$0.04 (four cents) per recipient - much cheaper than a 50¢ letter isn't it? We also have a comprehensive starter package that includes the design and setup of one template and importing your current subscriber list - so there's no excuse to get started!